Looking Sideways
Looking Sideways Action Sports Podcast
The Announcement Episode 2: Scrutiny
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The Announcement Episode 2: Scrutiny

Was it all just an elaborate tax dodge? What are the ethical implications of billionaire philanthropy on this scale? And what does it mean for the future of our democratic institutions?

Episode 1 of The Announcement, my new part podcast documentary series about Patagonia’s decision to make ‘earth’ their only shareholder, is out now.

Here’s a Reel that outlines the themes I explore in this episode:

Here’s an Apple Podcasts link:

Here’s Spotify:


Here’s the episode 2 description:

“Whenever anybody with that level of wealth and power moves money into an opaque system, we should wave our red democracy flag, and say, ‘However virtuous they may be, we want to hold you to a higher standard’."

Patagonia’s September 2022 decisions to make ‘Earth’ the company’s only shareholder made headlines around the world.

So perhaps understandably, it wasn’t long before commentators began to scrutinise the details of the announcement.

Was it all just an elaborate tax dodge? What are the ethical implications of billionaire philanthropy on this scale?

And where does The Announcement sit within the context of the long history of corporate philanthropy?

The Announcement is a new three-part podcast documentary series from Looking Sideways, hosted by Matt Barr.

Episode 3 will be released on Monday January 27th.


Thank you so much to everybody who has listened, commented, shared, and messaged about episode 1 of The Announcement. And if you are one of the many followers I’ve picked up in the last week, then welcome!

It’s always a really interesting experience to see how others interpret something you’ve lived with for months.

My hope with this series was really just to open up an honest conversation around these important topics, so it has been a joy to read everybody’s reactions, and I look forward to more of this as the series progresses. (Especially given how pertinent the themes in today’s episode are when it comes to current events in the USA).

In the meantime, I’m releasing episode 2 today. Episode 3 will follow on Monday 27th of January.


At the risk of repeating what I said last week: I’d really like this to reach as wide an audience as possible; and one way you, the brilliant Looking Sideways community can help me do that, is by sharing using the handy button below:

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A reminder, too, that my paid Insights subscribers will also be able to get their hands on a SHEDLOAD of bonus stuff around the series, as well as access to all the Insights podcasts, blogs, guest posts and threads. I’ll be posting a special HKC (if ya know, ya know) for episode 1 this week, which will be for Insights subscribers only.

To upgrade your subscription, click below:


To find out how my working relationship with Patagonia developed over the time I was putting The Announcement together, click here.

Once you’ve had a chance to listen, I’d love to know what everybody thinks about this second episode:

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Looking Sideways
Looking Sideways Action Sports Podcast
Presented by Matt Barr, Looking Sideways is a podcast about the best stories in skateboarding, snowboarding, surfing, and other related endeavours.