Hello friends. Well, I’ve been banging on about it enough, and today is finally Announcement release day. I’m releasing episode 1 today, and then episode 2 on Monday 20th January, and episode 3 on Monday 27th of January.
I’ve been working on this series for a couple of years and I’m really proud of it.
I know I say this every week, but I would be HUGELY grateful if the brilliant Looking Sideways community could help me get as many ears on it as possible by sharing this far and wide. There are literally countless thousands upon thousands of people signed up to this, and on average about one person shares it a week (lol).
So if you’ve decided that - yes! - this is the day you’re going to share, you can do so by using the handy button below:
Please also do consider subscribing to Looking Sideways on Apple Podcasts or Spotify so you can hear the episodes in your feed as I release them. (You can also share from there!)
Insights subscribers! If you want to learn more about The Announcement, I’ve been doing loads of behind-the-scenes blogs and video diaries which go deep into the background of this project, and delve into the creative mission it has been to get the thing out into the world.
A good place to begin would be this behind-the-scenes bonus podcast (above) recorded live at the Kendal Mountain Festival in November.
I will also be releasing much more behind-the-scenes content for Insights subscribers, including video diaries for each episode, an FAQ/AMA conversation with Executive Producer Jo Taylor; as well as the long form versions of many of the interviews that make up the series, such as my conversations with John Elkington and Audette Exel.
These will be for my paid Insights subscribers only, so to get involved, consider upgrading your subscription:
In the meantime, here’s the Episode 1 description:
“Going purpose, not going public.”
Patagonia’s September 2022 decisions to make ‘Earth’ the company’s only shareholder was huge news, particularly in the worlds of climate activism, business, philanthropy, the outdoors, and action sports.
Here was the most influential company in the outdoor world, and one of the most influential businesses on the planet per se, relinquishing control of their profits for the greater good.
But … what did this actually mean? Why did the company do it? How was the decision made? Who was involved?
And is this really a critical moment in the history of capitalism, as Patagonia believe?
The Announcement is a new three-part podcast documentary series from Looking Sideways, hosted by Matt Barr.
Episode 2 will be released on Monday January 20th.
Finally, to find out how my working relationship with Patagonia developed over the time I was putting The Announcement together, click here.
Phew. I’m looking forward to hearing what everybody thinks! Once you’ve had a listen, let me know using the button below:
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