Welcome to the latest of a special series of bonus videos, audio podcasts and blogs, exclusively for my paid Insights subscribers, about The Announcement, my new podcast documentary series about Yvon Chouinard’s September 2022 decision to give away Patagonia and ‘make Earth our only shareholder’.
Welcome to the second behind-the-scenes video diary for THE ANNOUNCEMENT. The entire series is out now, and it’s been brilliant this week seeing the response, especially from the world of sustainable business. It was always really important that this constituency took the documentary seriously, so I’m grateful to the influential thinkers in this space who has been sharing their thoughts, as below.
As ever, in this week’s behind-the-scenes video, I’m discussing what I got right, what I got wrong, criticism I’ve received, questions I’ve received, and delving into some of the decision-making behind this series.
You can watch the second one above - and if you’ve listened to episode 2 I’d love to know what you think.
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