Episode 104: Mark Lewman - Mountain Dew and Minor Threat

Full episodes info and Show Notes - www.wearelookingsideways.com It's the first episode of my special Portland omnibus - and I kicked things off with this conversation with the great Mark Lewman, recorded at Nemo HQ in Portland. Lewman has had one of those circuitous, intensely creative career path that action sports culture often throws up. We’re dealing with creative royalty, a man who’s resume includes stints steering era-defining titles such as Freestylin’, Homeboy, Sassy, Dirt, Grand Royal and Big Brother. Along the way he worked on Jackass, collaborated with his friend Spike Jonze and ghostwrote Mat Hoffman’s autobiography. He then switched codes, went brand-side and works today as one of the honchos at Nemo Design, delivering ground-breaking campaigns
for some of the biggest companies in action sports.  As you might expect from that CV, Lewman has a wealth of anecdotes and experience, and I had a blast during this conversation. As ever with these episodes, this is the story of how somebody carved out a unique career in the industry, and had a riot doing it. Right up my strasse, then. My thanks to Lewman and everyone at Nemo for being such great sports for this one, and to Travel Portland, Kex Portland, Hertz and Black Diamond PR for their help in pulling this one together. Thanks to Matt Ward for the theme tune, and to my editor Fina Charleson.