Episode 054: Keith Malloy - A New Decade

Full episode info and Show Notes: www.wearelookingsideways.com I was lucky enough to welcome surfer, father, rancher, director and Patagonia ambassador Keith Malloy onto the show for episode 054, recorded during my recent trip to Newquay. Keith’s is a surfing life in three parts. He spent his twenties on the WCT tour, following the contest circuit and enjoying a huge profile as one third of the Malloy brothers with long-time sponsors Hurley. As he approached 30, Keith made an abrupt left-turn but dropping out of the tour and reconnecting with the surfing values that had driven his initial love for surfing as a kid. It was a move that coincided with the Malloys as a trio moving to Patagonia to help the brand shape their entire surf category, something they have been doing ever since, and saw Keith embark upon a decade of wave-chasing to some of the remotest, coldest climes on the planet. Now, as Keith settles into his fifth decade, life has changed once again and in this lovely, ruminative conversation we covered plenty of ground, including Keith’s involvement with Patagonia, his relationship with his brothers and father, how his family life has completed a wider, cross-generational circle, being an auto-didact and much more. Big thanks to Patagonia for hosting me down in Newquay on their inaugural European WornWear tour, particularly to Alex Weller, Jelle Mul and Louise Brierley Ingham. Hope you enjoy the episode. Thanks as ever to Matt Ward for the theme tune.