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181: Pat Bridges/The Eye

Pat ‘the Eye’ Bridges, Jackson Hole, January 2022. Photo: Owen

Sound the geek klaxon!

Yep, this week’s conversation with legit US snowboarding legend Pat ‘the eYe’ bridges goes deep, deep down the snowboarding rabbit hole.

I go back a long way with Pat – around twenty years, in fact. I used to write for him back when he was editor of Snowboarder Magazine, which was around when we first met. Over the years, we stayed in touch and continued to bump into each other at various events around the world.

So you can imagine how chuffed I was to get the chance to work alongside Pat as part of the Natural Selection team: firstly, as part of the Selection Committee for the event; then, later, as part of the commentary team for the Jackson leg of this year’s tour.

Photo: Owen

I spent that trip with working with and hanging out with Pat, which was brilliant fun and a true privilege. Cut this man and he truly does bleed snowboarding. He also has the most encyclopaedic knowledge of snowboarding lore of anybody I’ve ever met. Which, considering the calibre of geek I’ve spent my life hanging out with, is really saying something.

These days Pat is as close to a definition of a snowboarding lifer as you’re going to get, as his work as publisher of Slush testifies. He continues to fight the good fight, and be outrageously entertaining company while he’s at it. Hope you enjoy our conversation.

Listen to our conversation here:

Connect with Slush

  • Website
  • Instagram

Show Notes

  • We’re rolling
  • The move
  • Slush
  • Print media vs digital 
  • Media competition 
  • Distribution in the new age
  • Diversification 
  • ‘..the rich life of a poor writer..’
  • Enter; social media 
  • Reasons for success
  • The metric and Chas Smith 
  • More than just print 
  • The promised land
  • Giving back 
  • Advertising 
  • The era of entitlement
  • Entering the industry 
  • The demise of the working class ski family  
  • COVID
  • Working with Pat, past and present
  • Becoming a spokesperson 
  • Dear Rider
  • Passing on the history of snowboarding
  • Ambition and regrets  
  • Work/life balance 
  • Risk and reward 
  • ‘..one dollar of disposable income = one minute of free time..’
  • The importance of the community 
  • Natural Selection
  • Lesons in compromise 
  • The TTR 
  • ‘..Figure out what you can control..’
  • Announcing for Natural Selection 
  • Interviewing tactics 
  • Everyone has a platform 
  • Getting involved when it matters 
  • Empathy 
  • Evolving with time 

People Mentioned

  • Mark McMorris 
  • Red Gerard  
  • Brock Crouch 
  • Hailee Langland 
  • Chloe Kim 
  • Danny Davis 
  • Mark Frank Montoya 
  • Warren Miller  
  • Greg Tomlinson
  • Roger Sterling 
  • Chas Smith 
  • Stan Leveille 
  • Abby Young 
  • Mark Zuckerburg 
  • Ted Moreland 
  • Justin Mier 
  • Max Tokunaga  
  • Kyle Sadder
  • Bob Plumb 
  • Pat Moore 
  • Jamie Anderson 
  • Hana Beaman
  • Billie Anderson 
  • Ross Powers 
  • Forest Bailey 
  • Denver Orr
  • Jeff Moran 
  • Kimmy Fasani 
  • Jake Burton 
  • Ben Ferguson 
  • Marco Grillo
  • Mike Wiggly 
  • Jonas Quinn 
  • Charlie Quinn 
  • Tom Monterosso
  • Craig Kelly 
  • Circe Wallace
  • Carter Westfall
  • Liam Griffin 
  • Travis Rice 
  • Selema Masekela
  • Aaron Draplin 
  • Alexandria Ocasio-Cortez ‘AOC’ 
  • Joe Biden 
  • Jared Elston 
  • Ethan Dias 

Places Mentioned

  • Baldface Lodge
  • Lake Tahoe
  • Southern California 
  • Mammoth Mountain 
  • USA
  • Orange County 
  • Santiago County 
  • Jackson Hole 
  • Demoins
  • Iowa 
  • Utah 
  • China
  • New England 
  • Vermont 
  • Killington
  • Manchester 
  • Iwo Jima 
  • Long Island 
  • Europe 
  • California 
  • Beirut 
  • Lake Louise 
  • Mt Hood 
  • Point Pleasant 
  • Chicago 
  • Canada 
  • Driggs
  • Idaho 

Companies, Brands, Organisations Mentioned

  • Snowboarder Magazine
  • Jackson Hole 
  • Transworld 
  • Google 
  • Alphabet 
  • Men’s Journal 
  • National Enquirer 
  • Hudson News 
  • Hudson Books  
  • Cosmo 
  • Slush 
  • Time Magazine 
  • Barns and Nobles 
  • Burton 
  • Mack Dawg Productions 
  • Snowboard Mag
  • Frequency 
  • Yobi 
  • The Enthusiast Network 
  • Quicksilver 
  • Roxy 
  • Mervin 
  • Rossignol 
  • DC
  • Billabong 
  • Nixon 
  • Planet Earth 
  • Von Zipper 
  • Zoom
  • American Tobacco 
  • Beach Grit 
  • The Discovery Channel 
  • Only Fans 
  • Ride 
  • The Boarding House 
  • The Darkside 
  • Outside 
  • Beta MTB
  • Meta 
  • FAST
  • The Boston Globe 
  • The New York Times 
  • The Bomb Hole 
  • Micro Dose
  • HBO Max
  • The Tonight Show 
  • Fortnight 
  • Olympics 
  • X Games 
  • Mountain Dew 
  • TTR – World Snowboard Federation 
  • Red Bull 
  • The Today Show 
  • Myspace
  • Facebook
  • Twitter 
  • TikTok
  • Microsoft 

Films, Books and Music Mentioned

  • Mad Men (TV Series) 
  • Wine, Women, Warren and Skis by Warren Miller
  • Dear Rider
  • Squid Games