The success of our first Looking Sideways event, at the 2011 Winter X Games, inspired us to think bigger and better this year. So we were stoked when our friends the Aesthetiker crew asked us to help them celebrate ten years of the Vans Wangl Tangl by putting on a show at this year’s anniversary event in Mayrhofen.
As an event concerned with showcasing the creative, fun elements of skating and snowboarding, Wangl Tangl was the perfect place for us to put on our biggest show yet. We invited ten of the most influential and inspirational boardsports artists in the world to exhibit with us, showcasing their work at the pop-up gallery we put on at Mayrhofen’s Europahaus gallery.
It was a line up that summed up the Looking Sideways ethos perfectly, with big hitters such as Ed Templeton exhibiting next to up and coming artists such as snowboarders Schoph Schophield and Corey Smith. In addition, we were lucky enough to have exhibiting artists Danny Wainwright, Schoph and Blaise Rosenthal in attendance to lend their support to the show. Watch the film for a quick look at how the exhibition came together.
Later in the week, we took the time to grab Blaise Rosenthal and Schoph and quiz them on their motivations and artistic influences. Their contrasting responses make for pretty revealing listening: check them out for yourself here.
Our other activity during the week was something integral to the whole Looking Sideways concept – the creation of a huge, crowd-sourced Eyes mural. It was a pretty simple idea – we asked people visiting the site or the show to send us images of their eyes looking sideways, and used these as the basis of the mural created during the week itself by Looking Sideways art director Owen Tozer.
Hundreds of eyes and plenty of late nights later, the mural was finished and ready for phase three, which will see us using the finished piece as the graphics for a set of limited editions Endeavor x Looking Sideways snowboards. These are due to be finished at the end of August 2012, and we’ll be giving them away as prizes to lucky winners.
Check the finished graphics here. Endeavor’s whole approach to making snowboards meant they were the perfect partners for this project, and we’re excited to see how they’re going to turn out when they’re finished. We’ll also be releasing a film detailing the entire project from conception to delivery of the boards when we get them back.
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