Jacob Sutton‘s surreal and beautiful L.E.D. Surfer film of English snowboarder Will Hughes shredding the night time powder in Tignes, France has just gone live on the NOWNESS website and it’s well worth checking out. Great work and concept by Jacob and stylish riding from Will – a pro rider on the Artec snowboard team – in what must have been challenging conditions.
For those not familiar with NOWNESS it’s well worth checking out as they have daily doses of interesting and original work – “NOWNESS is the digital leader in luxury storytelling. Each day, NOWNESS showcases an exclusive premiere of the most inspiring stories influencing contemporary culture and global lifestyle, previewing the latest in fashion, gastronomy, art, film, music, design, travel and sport.”
Jacob Sutton’s L.E.D. Surfer
A Night-time Snowboarding Short Lights Up the Last of the Winter Snow
Fashion photographer and filmmaker Jacob Sutton swaps the studio for the slopes of Tignes in the Rhône-Alpes region of south-eastern France, with a luminous after hours short starring Artec pro snowboarder William Hughes. The electrifying film sees Hughes light up the snow-covered French hills in a bespoke L.E.D.-enveloped suit courtesy of designer and electronics whizz John Spatcher. “I was really drawn to the idea of a lone character made of light surfing through darkness,” says Sutton of his costume choice. “I’ve always been excited by unusual ways of lighting things, so it seemed like an exciting idea to make the subject of the film the only light source.” Sutton, who has created work for the likes of Hermès, Burberry and The New York Times, spent three nights on a skidoo with his trusty Red Epic camera at temperatures of -25C to snap Hughes carving effortlessly through the deep snow, even enlisting his own father to help maintain the temperamental suit throughout the demanding shoot. “Filming in the suit was the most surreal thing I’ve done in 20 years of snowboarding,” says Hughes of the charged salopettes. “Luckily there was plenty of vin rouge to keep me warm, and Jacob’s enthusiasm kept everyone going through the cold nights.”Tweet