025: Hugo Tagholm/Canaries in the Coalmine
If you only have five minutes…
Listen to this section - Hugo on the simple day to day changes that can make a difference
Show Notes
- Hugo’s Danish origins.
- The SIMA Waterman’s Ball and how it works.
- The importance of representing SAS on this stage.
- Grabbing a few SoCal waves.
- The importance of travelling to raise awareness for Hugo’s job.
- What being Chief Executive of the organisation actually entails.
- How Hugo originally got involved.
- SAS’s origins as a single-issue pressure group, and how the organisation has diversified.
- The various ways in which SAS volunteers contribute.
- The influence of Chris Hines.
- How guerrilla storytelling is in the DNA of the organisation.
- Working with vested interests.
- Today’s biggest issue: single-use plastic.
- The scale and complications of the issue.
- Small victories.
- The SAS Wasteland Campaign.
- Harnessing moral outrage to effect change.
- The current pace of change.
- Creating a sustainable change legacy.
- Working with the Climate Coalition.
- Dealing with environmental naysayers.
- The post fact-era.
- The ideological basis of much climate change denial.
- Contextualising necessary change.
- Squaring the contradictions with small positive choices.
- Hugo’s TED talk.
- “I was a nature enthusiast before a surfer”.
- How surfing connected Hugo’s love for sport and the environment
- The influence of Capbreton and Gallic surf culture
- How SAS unified each of Hugo’s interest’s into one positive whole.
- Working for Sarah and Gordon Brown in the charitable sector.
- “Fundamentally I’m somebody who wants to try and so some sort of good.”
- Programme Director at Piggy Bank Kids.
- The role of a trustee at a charity.
- Hugo’s multi-faceted role today.
- “It’s not just about the planet or the people. Its about how people interact with the planet”
- How Surfer’s Against Sewage is funded.
- Operating in the corporate lobbying world.
- Corporate tactics to deflect blame onto consumers.
- The difficulties of Hugo’s jobs.
- Not being overwhelmed by the hugeness of the task.
- The Global Wave Conference.
- The tactics ordinary people can use to get involved and help.
- Coaching the Truro Tiger Sharks.
- Hugo’s favourite wave.
- The dependability of the autumn.
People Mentioned
- Greg Long
- Bethany Hamilton
- Gerry Lopez
- Chris Hines
- Steve Double MP
- Caroline Lucas MP
- Fergal Smith
- Mark Harris
- Sean Harris
- Gabe Davies
- Gordon Brown
- Sarah Brown
- Allan Weisbecker
- Alex Dick-Read
- Russell Cellan Jones
- Rich Hardy
- Ramon Navarro
- Tom Curren
- Brad Gerlach
Places Mentioned
- Rømø
- LA
- Saint Agnes
- San Clemente
- Laguna Beach
- Perranporth
- Porthtowan
- Polzeath
- Brussels
- Saint Austell
- Newquay
- Muswell Hill
- Capbreton
- Exeter
- British Virgin Islands
Companies/Organisations/Events Mentioned
- Surfers Against Sewage
- Surfrider Foundation
- Surf Industry Manufacturers Association
- Protect Our Waves All Parties Parliamentary Group
- Great Western Trains
- The Green Party
- Climate Coalition
- Women’s Institute
- Moy Hill CSA Farm
- Exeter University
- Birkbeck University
- Quiksilver
- Rip Curl
- BBC
- Piggy Bank Kids
- Their World Charity
- Surfer’s Path
- Wildlife Trust
- Global Wave Conference
- Parlay for the Oceans
- WSL
- Truro Tigersdharks