What is Looking Sideways?
Board riders have always been creative. We build things, we break things, we paint our equipment, we make films, we play music, we screenprint our clothes and we fill our world with objects that look good. You could call it the art of riding.
What we do
We use our events, art projects and website to celebrate the creativity of the action sports world. Sometimes we work with brands. Sometimes we just put them on ourselves.