Endeavor Snowboards, a visionary Canadian snowboard company with the creative smarts to match our idea.
What was it?
How do you make an online audience a physical part of an event held at a remote mountain resort? How do you ensure the lifespan of an event last for months rather than just the week itself? Our interactive, multi-media project, in which we turned a crowd sourced mural into a set of unique snowboards as part of the Vans Wangl Tangl event last year, answered these questions and more.
How did we do it?
Our main Looking Sideways show at Wangl Tangl was a hugely popular exhibition featuring ten breakthrough skate and snow artists. But rather than just be passive observers, we wanted the event and online audience themselves to be part of the snow and skate-related creativity on show. In the weeks leading up to the event and at Wangl Tangl itself, we asked people to send us a picture of their eyes looking sideways. Thousands of entries flooded in, and we used these to create a live art installation during the week of the show itself. Next, we collaborated with Endeavor to turn this mural into a set of ten super limited edition snowboards with unique graphics.