Our show at Boardmasters posed a particular set of problems – just how do you showcase original artwork at such a big event space? To get around it, we invited artists Ben Allen, Matt Sewell, Hannah Adamaszek, Matt Bromley, Owen Tozer, Phil Morgan and Supermundance to help us.

The brilliant piece Welsh artist Phil Morgan created for us

This talented crew were commissioned to create unique large scale works for the event, which we placed at different indoor and outdoor location around the Fistral Beach festival site. The idea was that the exhibition would spark some creativity, and enable visitors to the show to follow the trail around the site, learning more about the artists and works along the way. We also incorporated elements of each piece into the the sticker packs we used for our LS x Vans x Boardmasters Sticker Project, to make the entire project as interactive as possible.

The idea was that the exhibition would spark some creativity, and enable visitors to the show to follow the trail around the site, learning more about the artists and works along the way

We also invited Ben Allen down to the site to work on some live art pieces with Looking Sideways art director and artist Owen Tozer, and designer Roddy Bow.

The boys spent a couple of days working on their pieces next to the Looking Sideways stand, inspiring festivalgoers to come up with their own masterpieces. Job done. Click the gallery link here or at the top to check out the murals in all their glory.